Building an MVP app is an easy way to avoid development and marketing mistakes.
What is an MVP?
An MVP stands for “Minimum Viable Product”. In mobile app development, MVP is a basic version of an application. MVP is a process where a new product is developed with core functionalities, to test how the target audience would respond. Then, the actual product, with a full set of features, is developed after feedback is received from the early adopters.
MVP development plays an important role in web development and designing. It helps in testing, designing, and delivering the final product. Several businesses have pitfalls while trying to launch a minimum viable product for a mobile app or a web. That is why it is important to understand the build process of an MVP.
Why it is important to understand the build process of an MVP?
The objective of an MVP is to launch a product quickly, based on your idea, with a small amount. This approach allows you to collect user’s feedback for the primary product and include it in future iterations. With the help of an MVP, one can find the right audience, pull the ideas based on experience, and save time.
Building an MVP implies finding the right balance between what your business is offering to users, and what users actually need. The purpose of the MVP is to test the hypothesis by minimizing errors. An MVP helps in collecting maximum quality feedback, by targeting specific groups, or types of users.
Benefits of MVP App Development
* Focus on building the core
* Reduce implementation costs.
* Test the demand for your product – before releasing a full-fledged product.
* Avoid failures and large capital losses.
*Gain valuable insight into what works and what doesn’t work.
* Work directly with your clients and analyze their behaviors and preferences.
* Gather and enhance your user base.
How to build a Mobile App Development MVP?
While building a mobile app, you must understand that the whole idea of MVP is divided into two main parts. The first part refers to business and marketing; because of the MVP, you are now able to launch a survey to find those best marketing approaches and the advertising platforms that could be used for the advancement of your product.
The second part refers to the technical aspect. Through an MVP, you will be able to execute important programming and designing features, which, in turn, will help you make your app unique.
Steps to building an MVP
To build an MVP app you should spark the emotion into your users – that triggers them to buy your idea.
Here are some secrets to follow on how to build an MVP app:
1. Market Research
Before you initiate an idea, ensure that it fulfills the target users’ needs. Conduct surveys, because the more information you have, the higher your chances are of success.
2. Express your idea
What value does your product offer to its users? How can it benefit them? Why would they buy your product? These are important questions to keep in mind to help better express your idea.
3. Examine the design process and user flow
Design the app in a way that is convenient for users. You need to look at the app from the user’s perspective, starting from opening the app to the final process, such as making a purchase or delivery.
4. List the project features
Prioritize the app features first: high priority, medium priority, and low priority. When you have organized all the features, you can define their scope for the first version of the product, and move to build an MVP.
5. Build your MVP
While creating your MPV keep in mind that a prototype is not a lower quality than a final product, and still needs to fulfill your customer’s needs. Therefore, it must be easy to use, engaging, and suitable for your users.
Companies that successfully launched MVPs
Uber, Zappos, and Dropbox are a few notable companies that launched MVP app successfully
For your startup, MVP mobile app is a great tool to validate your ideas and quickly check the risks involved with the least amount of time and money. You just need is to formulate your business hypothesis, identify key functions and choose a good mobile app development company for your project.