It is the need of the hour and many SMBs and startups now prefer White label services to strengthen their bottom line. White label services are basically fulfillment services where a company hires a third-party services provider to do the work for their clients.
The only catch is the third-party service provider is termed as the White Label Partner who doesn’t take any credit and the company that hired them to resell their work under their brand name and retain all the credit.
Let’s take a look at the example below:
The company A has the client who needs to get some work done that needs a specialized kind of service, so company A can hire company B, a white-label partner to complete the work for them and then resell it to the client under its brand name. So, Company A instead of wasting time on hiring a full-time, in-house especially skilled team, outsource the work to a white label partner.
Now that you understand what White Labeling is all about, let’s discuss how it can help your business.
In recent years, white labeling has become popular because startups and many SMBs don’t have a large in-house professional workforce to create products or services for their business from scratch. By using white label services, they get to scale their services portfolio and reduce their overhead costs.
Whether you are a startup or a small to medium-sized business, with a white label partner you can build a solid portfolio for your own brand and focus on the tasks that really matter for your business, while your white label partner does all the heavy lifting for you, which means you get one step closer to achieving your business goals and strengthening your bottom line.
Benefits of White Label Services
1. Scale your services portfolio
With a white label partner providing specialized and varied services that your company is not yet ready to take on, you broaden your scope of services in the market. The best part is that you get to take all the credit for the work done by your white label services provider. This allows you to pitch for a number of services without worrying about whether your in-house team has the skill to complete a project.
2. Reduce overhead costs
When you outsource services to a white label partner, you are saving on costs such as maintaining a full-time, in-house team of specialists. We all know how costly it can be to have full-time specialists on your company’s payroll. Apart from that you get rid of overhead costs and training costs of your team that you would have needed in order to get them prepared for the special requirement project. While it doesn’t seem like a long-term good idea, if you look closely, you’ll understand how beneficial it is for your company’s growth.
3. Quick and easy branding for your company
White label solutions offer quick solutions for your project requirements. As you retain all rights of the work produced by the white label partner, branding gets easier. As the reseller, you’ll be free from worries about needing to spend time and money on research or development process. You just add your own branding and logo to the work done by your white label service provider and deliver it to your client as your own product.
4. Customer satisfaction and retention
With a white label service provider doing all the heavy lifting for you and taking care of service delivery, you can focus more on maintaining a healthy client relationship. Moreover, you can just be a one-stop solution provider for all your client needs. If they have any new request that you may have said NO to before, now you can say YES, even if you don’t have the skill to handle the work in-house. When you provide end-to-end services to your existing clients, you improve your brand’s image and ensure your client’s loyalty to your brand.
5. Guaranteed Quality
When you hire a white label service provider, the first thing that you consider is to get quality service. You can get top of the line industry experts and specialists to work on your client projects. Your white label service partner will ensure that you get quality work delivered to your clients as they would want to grow themselves and want to repeat business from your end.
White label services are an ideal solution for startups, small to medium-sized businesses, entrepreneurs or even big enterprises. Use the opportunity and knowledge to create new revenue and profit streams for your business with the help of white label solutions.
If you haven’t considered it yet, it’s time to choose a white a label partner for your business needs. Get in touch with you if you have more queries!